Teaming up with
HS Home Staging
&
Design Centre Inc
A Home Staging Company
that supports Realtors in their real estate endeavors
A Note from our CEO
Are you a realtor looking to stand out in the competitive real estate market?
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As industry experts, we understand that selling homes is challenging. With numerous factors to consider, it can be overwhelming and time-consuming. That's why we've created A Realtor Partnership Guide - designed for realtors who want to elevate their marketing strategies.
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When preparing to sell a home, most of us know the basics of decluttering, depersonalizing, and cleaning. However, the struggle often lies in determining the necessary repairs and updates for maximum return, as well as distinguishing between staging for the market and decorating a home.
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Our team of Residential Property Strategists are dedicated in helping home seller make wise investments and achieve maximum returns. We provide a carefully curated list of areas to focus on, ensuring that your sellers are in capable hands. With a strong emphasis on dependable service and unwavering reliability, we prioritize building genuine relationships based on years of industry knowledge and hard work. You can expect a transparent approach that remains committed to our core values.
This guide will provide you with all the information you need on home staging and its benefits for your business. It will show you how staging improves your status as a realtor, guides you through handling objections, explains our process, breaks down costs, and highlights why our services are worth every penny.
Don't lose another client due to lackluster marketing. With a coffee on us, call today to schedule a chat about advantages of partnering with us as your preferred staging company and discover the exceptional benefits that await you!
How It All Started
When my husband received the news that he was being transferred for work, we were both filled with excitement and dread. On one hand, it was a great opportunity for him, but on the other hand, we were faced with the daunting task of selling our home quickly. We knew that time was not on our side, and we needed to sell without losing money.
As we sat down to discuss our options, panic set in as we realized neither of us had any experience or knowledge about how to sell a house efficiently. We didn't know where to start or who to turn to for help. That's when I remembered hearing about staging companies from a friend who had recently sold their home. Without hesitation, I did some research and reached out to one of the staging companies in town.
From the moment they walked through our door, I felt relieved and hopeful. The team at the staging company listened attentively as we explained our situation and gave us valuable suggestions on furniture placement, easy repairs, and what items should be packed up to make our home more appealing to potential buyers.
With their expert guidance and hard work over the next few days, our home went from cluttered chaos to picture-perfect. And just like that, multiple offers came pouring in! We couldn't believe it - within a few days of listing our house on the market, it was sold!
That's when inspiration struck, and I knew what my next calling was. After some intensive coursework training and juggling three small children, in 2014 I opened my own staging company.
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My ultimate goal is to provide knowledgeable expertise and guidance, just like our stager did for us when we needed it most. And with my hard-working team, we have been able to do just that - helping countless families sell their homes quickly and efficiently with great success.
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Looking back now, I am grateful for the stressful experience of selling our home because without it, I may have never discovered my true passion and purpose in life. And as a bonus, we were able to help others along the way too.
What is staging?
Executive Consultation
Bringing a home to market can be an intimidating and time-consuming process and we understand how essential it is for homeowners and realtors alike to get the best return possible on their investments. With our Pre-listing Consultation, we are here to make it easier for you.
Our Staging Consultants are highly trained and certified in order to provide an in-depth evaluation of your property. Our expert will look at your space objectively and suggest improvements that will not only increase the visual appeal of the home, but ensure it looks its best and attracts potential buyers when listed. You'll receive a comprehensive list of suggestions along with tips on furniture placement, décor placements, home repairs, landscaping ideas and more - all tailored specifically to your property.
What is staging?
Home Staging is...
a powerful marketing technique that creates an immersive and captivating experience for potential homebuyers. By optimizing the home's features, it enables sellers to capitalize on returns and attract more buyers.
When it comes to attracting buyers, creating an irresistible home is crucial, and that's where staging takes centre stage. But we're not just talking about a quick tidy-up and dusting off – we're talking about the art of crafting a design plan that will leave buyers in awe.
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Our staging expertise goes beyond mere furniture arrangement. We meticulously curate a plan that brings out the absolute best in the property, showcasing each space with perfectly proportioned furnishings.
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Our objective is to create an immersive experience for buyers, where they can effortlessly envision themselves living in the home. By crafting a captivating narrative that seamlessly flows through each room, we entice them to explore every nook and cranny, leaving no detail unnoticed.
Thank-you so much for the beautiful job you did on the final staging and for all the great advice and direction you gave us after our initial consult. You made it all much less stressful for us, and less spinning of our wheels. I’m still in awe of how efficiently, practically and tastefully you staged our home. I loved how you worked with what we already had in furnishings and décor.
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Lynda - Homeowner, Calgary
Why we make a great team
Did you know?
Our homeowners implement an average of 90% of our recommendations
At HS Home Staging, we understand how important it is to have a solid partnership with our Realtors. We know that when we work together, we can achieve great things and exceed expectations. That's why we're always here to listen to your concerns and offer innovative solutions. We're your helping hand, your cheerleader, and your partner in creating stunning home staging projects.
And as for your clients, you can trust us to deliver results that maximize their return on investment. Plus, we promise to integrate with your team seamlessly and represent you with integrity. We'll keep communication lines open and offer ongoing support every step of the. way
How to Overcome Objections
Homeowners don't always see the benefits of home staging, until we show them. Here are some of the most common questions and concerns that we have had from Realtors about staging
MY CLIENTS WON'T LISTEN, CAN'T AFFORD, OR SIMPLY WON'T DO ANYTHING WE SUGGEST?
We work with all budgets to ensure that every Homeowner is prepared with the information that they need to make an informed decision about what they should and should not do. They may choose not to do any of it, or they may choose to do all of it, or anything in between, but on average we have found that our homeowners implement 90% of our recommendations.
MY CLIENT IS WORRIED ABOUT TRYING TO LIVE IN A STAGED HOME!
With helpful tips provided in our Client Care Booklet for Occupied Homes, plus custom recommendations, we will create a plan that allows for function and style to co-exist. Our experience shows it is very easy to live in a staged home. In fact, it is much easier to keep the home organized once it is staged - there will be a place for everything, and everything in its place.
Let your homeowner know that we will cover all of this with them. We will provide lots of tips that will help them to live in their home while it is staged for this short period of time. Bonus - staging their home will reduce their time on the market and, therefore reducing the time that they will need to live in a staged property!
MY CLIENT DOESN'T THINK THEIR HOME NEEDS STAGING.
Disengaging from living in a home to marketing a property can be difficult for some homeowners. How we live in our homes and the most optimal way to present a property for sale is typically not the same. Our expert team of Residential Property Strategists will provide an objective and unbiased evaluation of your client's property and provide them with a buyer's perspective and solutions to help showcase the best features and focal points of the home. Every home can benefit from some level of home staging, even if its just the
pre-listing consultation. When presented as a standard part of your marketing package, a pre-listing home staging consultation will provide your sellers with valuable tips for presenting their home to today's buyers
It’s a seller’s market, homes are selling no matter what they look like!
Staging in a seller's market could be the determining factor between receiving an offer and sparking a bidding war! Plus, imagine the potential for referrals that you'll receive from this outstanding service! In a seller's market, homes may sell faster, but the right style can maximize ROI. As a professional, you can't guarantee that a property will stand out and attract the highest offers unless buyers fall in love with it. That's where staging makes a difference! Even in a hot market, staging a property can directly influence a buyer's decision to visit and make an offer.
Home Staging Stats
Often we are asked, does home staging actually work?
The simple answer, YES!
Buyers perceive professionally staged listings as well-maintained homes, giving them a competitive edge. These meticulously prepared properties are seen as move-in ready, attracting superior, well-qualified offers.
Home Staging Statistics
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Staged homes spent 87% less time on the market than non-staged homes.
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The most important rooms to be staged: living room, kitchen, primary bedroom, dining room, bathroom and office.
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96% of REALTORS® say that buyers are affected by home staging.
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63% of buyers are prepared to pay more for a move-in-ready home instead of having the hassle of home renovation after purchase.
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47% of recent buyers, the first step that they took in the home buying process was to look online at properties for sale, while 18% of buyers first contacted a real estate agent.
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The top three interior features for selling were freshly painted walls, organized storage space, and current flooring.
Home Staging Statistics Sources
1 - Source: Real Estate Staging Association 2021
2 -Source: National Association of Realtors® 2021
3 -Source: Maritz Research Staging poll 2022
What we offer
As experts in Occupied Staging, we offer invaluable assistance to Realtors and Homeowners in maximizing the appeal of their properties. By transforming them into inviting and attractive spaces, we create homes that buyers truly desire. Our range of staging packages is tailored to meet the unique needs of our clients.
Basic Pre Listing Consultation - $275
personalized pre-listing consultations, homeowners receive a prioritized list that caters to their unique needs - no surprises, just successful, tailor-made solutions. With the personalized list home sellers also receive our Client Care Booklet filled with tips, tricks, and other helpful information to ensure you're seller is fully prepared for the home staging process.
Stage Ready Prepping
Make the packing process a breeze with HS Home Staging! Our skilled staging team will come in and pack away items that aren't adding value to your home or needed for everyday use.
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We offer two options for our packing service.
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OPtion 1 - $335 per room
Let us pack away items that are not enhancing the space or necessary for daily use. We will provide 5 medium boxes, wrapping paper, and packing tape.
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OPtion 2 - $97 multiple rooms
Our Residential Property Strategist will assist the seller in decluttering, sorting, and categorizing their belongings into four categories: "pack", "donate", "dispose", and "keep". Rest assured, nothing will be donated or disposed of without final approval from the seller. While this option requires more time, our top priority is ensuring a stress-free move. This full-day packing session of 7 hours can be utilized for multiple rooms. We'll provide 15 medium-sized boxes, along with 2 rolls of wrapping paper and 2 rolls of packing tape
Photo Ready Staging - $ 335
Flat fee for home up to 2000 sq feet
We understand that preparing a home for sale is a stressful process, which is why we offer our services to ease the burden. Once the home is stage ready prepped and using only items from the home, our Residential Property Strategist can quickly take care of last minute touch ups on the day of photography. This means you can have peace of mind knowing that everything is taken care of. We strive to provide realtors and homeowners with an efficient and professional service they can rely on anytime they’re selling a property. If you're seeking assistance to ensure the home looks stunning in photos, our Photo Ready Staging package is the perfect choice.
Mini Occupied Stage - $825
Starting with our Pre-Listing Consultation, our Residential Property Strategist will provide detailed recommendations on how to make the property stand out from the competition. Our Residential Property Strategist with our installation team returns 2 hours prior to photoshoot with a small custom rental package of décor items that are tailored specifically to the property’s needs - all of which will help bring out its best features. Our team will take care of the total setup and styling of the home so that it looks absolutely perfect in photographs.
Occupied Stage - Price varies depending on items needed. HS Home Staging will provide pricing for staging and rentals
Occupied Staging will help to easily improve the aesthetics of any space. Whether you're looking to update furniture in an area or fill empty rooms, we are here to step in and fill those missing pieces. Our Residential Property Strategist can help create beautiful and functional designs, so the space looks finished and attractive—and helps potential buyers envision the potential of each room. Our goal with Occupied Staging is simple: help make selling the home easier. Through thoughtful design and skilled execution, we do our best to make sure all rooms look professionally styled while also emphasizing each distinctive quality, making sure each space stands out in the marketplace today.
Vacant Stage - $2,800 Basic Vacant Stage
Although our heart is with the occupied homes, we do offer vacant staging.
Our expert staging team arrives with a carefully curated rental package to enhance the property's unique features. We handle everything from the custom staging plan to delivery and styling, ensuring the home looks flawless for MLS Photos. After 30 days, if desired, we efficiently dismantle and retrieve all inventory. Trust us to manage every detail, so you can focus on selling the property.
Pricing includes
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Custom Staging Plan
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Set up and Tear Down
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Pick up and Delivery of Inventory
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Inventory Rental Package (Rental Cost $1,288 per month. First 30 days is included in above price)
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Living Room Rentals - sofa, coffee table, side tables, occasional chairs, area rug, lighting, artwork, décor accessories
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Primary Bedroom Rentals - queen bed, bedding, nightstands, lighting, artwork and décor accessories
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Kitchen Rentals - 4 seater kitchen table and chairs, 3 counter stools, artwork, and décor accessories
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Bathroom x 2 - towels, artwork, and décor accessories
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Front Entrance - Artwork or Mirror
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Please note
HS Home Staging & Design is a fully licensed, insured & bonded. We are an active part of your selling team until the home is SOLD!
that prices are subject to change without prior notice. However, once HS Home Staging has accepted an order, the prices for that order will remain unchanged after client acceptance. It is important to mention that the prices stated do not include any taxes.
What Our Clients Say
Tricia has been amazing for our clients! She is exceptional at staging - both vacant staging and touch up staging and design to help our clients sell their homes. She's very friendly, professional, and we always get positive feedback from our clients.
Plintz Real Estate - Calgary Realtor
